Andee Wik, a public health fellow at the New York State Department of Health, offers a nuanced perspective on her multifaceted role, which centers on leveraging social media and communication channels to disseminate critical health information. As a part of the state-funded fellowship program aimed at nurturing the next generation of public health professionals, Wik finds herself embedded within a local health department, where she spearheads various initiatives to engage and educate the community.
"Understanding the population you're trying to reach is crucial, and it's important to start small and not expect huge changes overnight," she emphasizes. By grounding her communication strategies in transparency and a genuine desire to serve the community, Wik navigates the complex landscape of health communication with empathy and insight.
"Social media offers an avenue to reach more people than usual. It's a great tool to have in your back pocket, even if you're not a health communications person," she explains.
Her responsibilities extend far beyond mere content scheduling on Instagram and Facebook. Wik meticulously crafts messaging tailored to the unique needs and preferences of her audience, recognizing the importance of building trust, especially in a politically conservative county where discussions around public health issues like vaccines require tact and sensitivity.
Beyond digital platforms, Wik actively participates in community events, conducts engagement surveys, and distributes informational materials to bridge gaps in health literacy.
"I think the most important thing when you're trying to reach an audience is to build a relationship with them," she underscores. Her commitment to meeting the diverse needs of her community underscores the evolving role of health education specialists in addressing complex public health challenges.
Wik also highlights the transformative impact of CHES® certification on her professional growth. "Continuing education in public health education is not just a checkbox; it's a mindset," she affirms. Rooted in her academic background in public health and community health and health behavior, the CHES® certification serves as a testament to her dedication to advancing health education and promotion. As Wik navigates the dynamic landscape of public health, she remains committed to Continued Competency and professional development.
Through her work, Wik embodies the spirit of collaboration and innovation essential for addressing the evolving needs of diverse communities in the realm of public health.